Article reused with permission from Ghent University.
Smartivize launches an innovative shopper analytics solution based on computer vision and AI.
With its first product Shopper Vision, Smartivize wants to bring innovation across the retail chain: to retailers and their suppliers (manufacturers) on one side, and to individual shoppers on the other. For retailers and their suppliers, they aim to provide real-time shopper behavior analytics that will be so detailed to put them on a par with online shops and help them increase sales efficiency. For individual shoppers, Smartivize wants to bring the online and offline world together, seamlessly augmenting offline experience with highly relevant online data.
The ‘Shopper Vision’ technology builds on Ghent University research in image processing and interpretation. They build vision systems for real-time and robust applications. One example is the automotive sector, where the current autonomous systems need to deal with data from different sensors and act quickly on the environment. The same building blocks are useful for other domains. With Shopper Vision, they have looked into characterizing human behavior in indoor environments.
Smartivize CEO Vedran Jelaca: “For these purposes, we are creating an ecosystem that uses computer vision, augmented reality and artificial intelligence, together with shopper research and highly targeted shopper marketing. We use smart glasses that shoppers wear while shopping as a means to collect shopper data. We recently finished a shopper research study for the Ferrero Group in Australia. We have analyzed behavior of thousands of shoppers across Sydney and Melbourne stores of the two biggest Australian retailers and helped Ferrero to improve placement of their products. The project went so well that we now have a two years subscription contract for the Australian market. We intend to expand it next year to Europe and North America.
Shopper analytics and marketing is just a beginning. The technology and solutions could later be used for other purposes: fast and convenient self-checkouts (an alternative or complementary to solutions like Amazon Go), virtual assistance to visually impaired people, augmented reality guides, etc.
Shopper Vision has been developed by Vedran Jelaca within the Department of Telecommunications and information processing of prof. Wilfried Philips, by means of an innovation mandate funded by the Flemish agency for Innovation and Entrepreneurship (VLAIO). It is the tenth company taking an exclusive license on a technology platform from the innovation cluster i-KNOW. Smartivize will join the smart city accelerator Watt Factory in Ghent.
SOURCE : Ghent University